What are Hugo de Jonge shoes?

Hugo de Jonge is known for his distinctive Mascolori shoes. As a minister, he brought a colourful, individual touch to politics in The Hague with bold colours and unusual designs. Shoes that express personality: that is what Mascolori is about.

Explore Hugo de Jonge’s
Mascolori shoes

Hugo de Jonge buys his shoes in the Mascolori webshop or he comes to our store in Rotterdam.

Customers about our Hugo de Jonge shoes

Bought in the Mascolori shoe store in Rotterdam, or via our webshop.

Hugo de Jonge’s Mascolori shoes

During his time as a minister, Hugo de Jonge’s shoes became a signature of his style. At press conferences during the pandemic, he stood beside Mark Rutte wearing Mascolori shoes chosen in our Rotterdam store or online.His colourful shoes also stood out around the Binnenhof. His collection showed that personal style has a place even in formal surroundings. Why should everything be black, blue or grey?His choice of shoes attracted attention from the day he was sworn in. Some loved them; others were critical. For us, his Mascolori shoes express an appreciation of colour, art and individual style.

The brand behind Hugo de Jonge’s shoes

Hugo de Jonge is one of the recognisable wearers of our shoes. Expressive colours, unusual materials and small production runs characterise his Mascolori collection.Since 2011, we have made shoes for people who see the world in their own way. People who explore new ideas and enjoy expressing their personality. We call them Mascolorists.Our designs begin in Rotterdam, created by our own design team and in collaboration with artists. Arno Coenen designed the Markthal shoe, while Pieter Zandvliet brought a collage of his work to our footwear.The designs are made in small batches in Portugal. You can find them in our Rotterdam store and online.

Where does
Hugo de Jonge
buy his shoes?

Hugo de Jonge buys his shoes at Mascolori. He has been a loyal customer for years and we love him. In the Mascolori store in Rotterdam you will always find the latest models and designs. And if you come in every week, you know that the collection changes very quickly! Because we don't do one drop per season. We make the most beautiful shoes all year round. In the Mascolori store you will find much more than just men's shoes. We also have matching shirts, belts and socks. We simply love details. Oh, and we haven't even mentioned our women's shoes yet! Boots and shoes with just as fine prints and the same special materials. So come and shop together! Mascolori's brick store is located at Nieuwe Binnenweg 116 in Rotterdam. This is a 10-minute walk from Central Station. Of course you can also park your car here in the street, but paid parking applies here. In the store you can only pay with your PIN or with a Mascolori Gift Card. That is for your and our safety. We are open Tuesday to Saturday, 11:00–18:00. Monday and Sunday visits are by appointment. Come see, try on, compare shoes. And immediately enjoy the exhibition of various artists in our store. Store? Feel free to call it a gallery! Do you live far from Rotterdam or do you simply prefer to shop outside opening hours or from your lovely couch? Of course that is also possible! In our webshop you will find all our models of women's and men's shoes, and shirts, socks and belts have also been added there. Order before 15:00 Monday to Friday and we usually dispatch the same day. Delivery times depend on the destination and carrier.

Shop shoes
in Hugo de Jonge’s style

Mascolori shoes are not just for sale everywhere. They are far too unique for that. Hugo de Jonge buys his shoes in Rotterdam at Mascolori, or via the webshop. In both places you will find the most unique shoes in the Netherlands. Because even though Mascolori sounds nice and sunny and southern, we are simply a very Dutch company. Okay, admittedly: with a beautiful, small-scale factory in Porto. Hugo de Jonge almost always wears men's shoes with a pointed toe. They look great with a tailored suit, but also look great with a casual outfit. He chooses shoes with bright colors, beautiful floral prints in the color of his suit and special materials such as cork. With a set of Mascolori's you can be sure that you will radiate your individuality. Because all models are made in a very small edition. You also have the real collector items: they were made in collaboration with various artists. We call these the 'specials'. For example, Jeroen van Veen designed the Pianomanias, inspired by his world-famous reclining concerts. And Edward Teeuw from studio de Herenplaats designed a design with cubist faces in bright colors. Hugo de Jonge has now become a real Mascolori collector. He already has many copies in his possession. But he is not the only one: the group of fans is growing quickly! We also notice this during the Mascolori parties. We see more and more new faces at the launch of new designs. Very nice! You are of course also very welcome. But remember: if you buy one pair of Mascolori's, there is almost a 100% chance that you will come back again. Just ask Hugo.

Boots Hugo de Jonge

When Hugo de Jonge became Minister for Housing and Spatial Planning in 2022, a building company from Katwijk gave him a pair of brightly decorated work boots – a nod to his well-known shoes.Mascolori makes boots too. They are not intended for building sites, but they work just as well with jeans as with a suit. For anyone who wants to give an outfit a personal touch.Our boots share the colours and patterns of our pointed shoes. Depending on the design, materials include leather, satin, cork and suede. Small production runs and a little rock ’n’ roll give them their character.

More about Mascolori

We have much more to tell. Curious about the rest of our story?

Discover Hugo de Jonge’s shoes
at Mascolori in Rotterdam

Looking for a shoe shop in Rotterdam? Discover Mascolori: expressive shoes designed in Rotterdam and made in small runs. Visit our store or find your pair online.